Social relationship platform Hootsuite has launched Hootsuite Ads, a tool that turns high performing Facebook content into promoted posts.
According to Hootsuite, Hootsuite Ads provides automation and simplifies the ad creation and management process. Marketers can choose the primary business objective for each ad, and then receive automatic content and targeting suggestions from within their Hootsuite dashboard.
Hootsuite Ads helps clients match organic content with a targeted Facebook audience in a measureable way. It automatically scans Facebook pages to find the best organic posts to amplify. Its automated targeting and bidding algorithms allow users to create targeted ads. Marketers and clients can also view results and manage all social posts and social ads, from one dashboard.
Hootsuite users can now access Hootsuite Ads for free through the dashboard to create Facebook Promoted Posts.
Ryan Holmes, CEO of Hootsuite, said, “Our vision is to make advertising so simple that anyone can create high-performing ads without training.”
Meanwhile in APAC, Hootsuite has made several key appointments to support Hootsuite’s strategic growth plan. One such hire was the appointment of Tim Synan, sales director of APAC at Hootsuite.
Synan has 18 years’ of experience in leading sales and business development, and has served a wide range of industries such as Accenture, Amazon.com and EMC Corporation. He will be responsible for contributing to Hootsuite’s business growth strategy across the region, and reports directly to Simon Trilsbach, vice president, APAC at Hootsuite.
Other additional hires include Philippa Cail, sales director of Australia, Phoebe Tran, account executive, Jeana Kim, marketing manager, Upali Dasgupta, product marketing manager, and Gillian Hamilton Rogers, community manager of APAC, Hootsuite.
"Growing and expanding the team across the region is high on the agenda at Hootsuite to support our current growth and future ambitions,” said Simon Trilsbach, vice president, APAC.
The company has also moved to a new space at The Working Capitol to support its continued business growth in the APAC region. Located in Singapore’s central Chinatown district, the new office provides more capacity for increased customer support, sales and services and leadership functions across the organisation.