HOOQ expands Indonesian reach with Xiaomi partnership

Video-on-demand (VOD) streaming provider HOOQ has joined hands with Xiaomi to enable more Indonesians customers to access HOOQ when they buy Xiaomi's new Smart TV, the Mi TV 4A. According to a statement, the partnership between the two underscores both companies' commitment in offering the best value products to meet the demands of digitally-savvy Indonesians.

Mi TV customers will be able to access Hollywood and local Indonesia favourites on HOOQ, including Indonesian box office hits such as Danur 2, Yowis Ben, Ayat Ayat Cinta 2 and Marlina the Murderer in Four Acts. Similarly, customers can catch TV series with U.S. same day telecast for titles such as Marvel’s Cloak & Dagger, The Flash, Supergirl, amongst others.

“Through Mi TV and the PatchWall OS, HOOQ is now able to engage more Indonesian audiences with our premium content in a big screen environment. HOOQ’s collaboration as the preferred content partner of Mi TV will give audiences options of watching the best of both local and Hollywood content on multiple screens suiting their lifestyle needs.” Peter Bithos, CEO of HOOQ, said.

“We are happy to introduce three new products, and particularly excited to bring Mi TV 4A 32” as we believe it can bring a truly smart TV experience to Indonesia. We are also thrilled for this partnership, to bring more entertainment content and to our users in Indonesia,” Steven Shi, head of Xiaomi South Pacific Region, Xiaomi Indonesia country manager said.

Earlier this year, VOD streaming providers located in ASEAN countries, including HOOQ, Astro and Dimsum, joined hands to debut a self-regulatory content code, to ensure its platform is free of inappropriate content. Called the Subscription Video-on-Demand Industry Content Code, the regulations were created to help protect consumer interests.