Hong Thai puts puppy love at heart of new brand initiative

Hong Thai Travel Services has taken a new approach for its latest branding initiative, putting storytelling at the heart of a 30-second TV commercial for the first time with the help of creative outfit Twohundred Limited.

Running until the end of November, the branding campaign spans TV, print and OOH.

The TV commercial, which comes with a shorter product promo spot, hinges on a puppy love story performed by the local child celebrity nicknamed Alexandre.

Creative director: Christine Pong, Derek Wong, O’Poon
Writer: Derek Wong
Art director: O’Poon
Producer: Yan Tsang
Film director: Jimmy Ming Shum
Post production: Playground.
Music: Hap Chek
Media: Maxus

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