Hong Kong Tourism Board targets Southeast Asian tourists this winter

Hong Kong Tourism Board's latest regional destination marketing campaign, Winter Reunion, aims to position Hong Kong as a destination for year-end celebratory family get-togethers and travel with friends.

Targeting consumers from Malaysia, Indonesia and the Philippines, the campaign is done in collaboration with online travel marketplace Wego and encourages travellers to make the best of Hong Kong's pleasant weather this winter. It features an array of digital direct promotional activities, organic promotions in the form of content marketing activities, videos, social media contests, as well as influencer outreach programmes. "Winter Reunion" will run until the end of November this year.

Raymond Chan, regional director, Southeast Asia of Hong Kong Tourism Board said, “The year-end is a season of celebrations and holidays, and Hong Kong is the ideal destination to bond and spend memorable times with beloved friends and families. Visitors from key source markets can continue to enjoy and discover the best that Hong Kong Winter has to offer."

Meanwhile, Craig Hewett, co-founder of Wego, said this is its second campaign of 2018 aimed at boosting tourist traffic to the city. The agenda is to amplify all previous marketing efforts with a fresh twist, he said.

"Such engagement tactics will surely attract a greater number of vacationing families and other close-knit groups. We are eager for more travellers to forge deeper bonds with their loved ones by celebrating the holiday season against the backdrop of a vibrant and versatile Hong Kong city,” Hewett added.