Hong Kong Tourism Board reframes the city through lens

Hong Kong's appealing skyline is always the subject of postcards, but sometimes they do not capture the city's true colour. Hong Kong Tourism Board (HKTB) is calling for entries from Hong Kong citizens to showcase the city's hidden gems.

Named Reframing Hong Kong, the campaign is now inviting submissions as participants can upload their images with descriptions through the designated website or Instagram with hashtags and captions. HKTB and Andrew Lau, award-winning film director and keen photographer, will shortlist 50 photos for Hong Kong people and HKTB to further decide which images would best represent the city.

“Wherever I go, I have my camera with me. There are amazing places everywhere in Hong Kong. Through my lens, I hope to launch a wave of locals who also see Hong Kong as a treasure trove of hidden experiences waiting to be shared," explained Lau.

Ten winners will be announced in December and their photos will become a brand new set of postcards for Hong Kong and be featured in international marketing campaigns.

“Hong Kong locals are the city’s best ambassadors. Turning them into our official photographers promises to provide travellers with a new list of must-see locations and must-try experiences, as well as encourage them to truly discover Hong Kong like a local," concluded Tina Chao, general manager, marketing at Hong Kong Tourism Board.