Hong Kong Tourism Board hunts for PR partner in PH

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The Hong Kong Tourism Board (HKTB) is hunting for a public relations agency in the Philippines, covering a two-year period from 1 May 2026 to 30 April 2028.

Under the tender, the appointed agency will be responsible for planning and implementing public relations and marketing campaigns in the Philippines to support HKTB’s objectives and encourage visitor arrivals to Hong Kong. The scope of work includes media monitoring, dissemination of press releases, management of brand and influencer campaigns, as well as the execution of media events and media familiarisation trips.

The project, titled Philippines PR Agency Annual Retainer for HKTB 2026–2028, is being procured directly by the HKTB. Agencies interested in participating are required to submit an expression of interest on company letterhead via email before gaining access to the full tender documentation.

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Tender documents and specifications can be obtained from HKTB’s office at 9 Temasek Boulevard, #34-03 Suntec Tower 2, Singapore. The designated contact person for the tender is Mandy Foo, assistant marketing manager at HKTB.

Following the submission of an expression of interest, prospective tenderers will be required to sign a confidentiality agreement. Upon completion, agencies will receive notification through the SAP Ariba e-tendering system, where they must be registered as users in order to access and submit the tender documents.

The deadline for expression of interest submissions is 19 January 2026 at 12:00 pm Philippines time. The final deadline for tender submissions is 20 February 2026 at 2:00 pm Philippines time. All tenders must be submitted electronically via SAP Ariba, with late submissions explicitly not accepted.

To qualify, tenderers must hold valid and relevant business registration certificates in the Philippines. Agencies that represent national tourism organisations in direct competition with HKTB, whether on a retainer or project basis between 1 May 2026 and 30 April 2028, will not be considered due to potential conflicts of interest.

HKTB has also stated that tenderers must comply fully with the Prevention of Bribery Ordinance under Hong Kong law. The board reserves the right not to appoint any company, noting that the lowest fee bid may not necessarily be selected. It further clarified that it will not be responsible for any costs incurred by agencies in preparing or submitting their tenders, and that the tender notice may be changed or cancelled without prior notice.

The tender notice, dated 13 January, is publicly available on the HKTB’s official website.

This is not the first time the HKTB has hired PR agencies in Southeast Asia. In recent years, its Southeast Asia office reappointed Ogilvy and Perceptions as its PR partners in Malaysia and the Philippines respectively, extending relationships that have run for several years. The renewals reflected HKTB’s emphasis on continuity, citing the agencies’ strategic thinking, strong media relations and ability to cut through a crowded tourism landscape.

The partnerships supported Hong Kong’s post-pandemic tourism recovery and the rollout of the “Hello Hong Kong” campaign, alongside promotion of new attractions such as the West Kowloon Cultural District. In the Philippines, Perceptions renewed its contract to help keep Hong Kong top of mind among Filipino travellers, while Ogilvy continued its remit in Malaysia, including efforts to position Hong Kong as a Muslim-friendly destination.

Last year, the HKTB appointed Ariff Communications as its PR agency for Malaysia for the period from 1 May 2025 to 30 April 2026, tasking the local firm with leading integrated PR and marketing campaigns to boost brand awareness and drive visitor arrivals by highlighting Hong Kong’s cultural, events and culinary appeal.

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