Hong Kong Tourism Board reappoints Ogilvy and Perceptions to handle PR duties for MY and PH

The Hong Kong Tourism Board (HKTB) Southeast Asia Office has reappointed Ogilvy and Perceptions as its PR agencies in Malaysia and the Philippines respectively, for the next two years.

The two agencies have been collaborating with HKTB for several years now, keeping Hong Kong as one of the top-of-mind destinations among its target market. The two agencies’ “strong strategic thinking, proven history of positive media relations, and agility in executing plans” are the reasons for the renewed partnership, according to Raymond Chan, regional director of HKTB SEA. He also said their PR expertise helps HKTB cut through the clutter and maintain global visibility.  

In the last three years, Hong Kong has seen a slew of new tourism developments, including the establishment of the West Kowloon Cultural District which showcases M+ and the Hong Kong Palace Museum, among others. “We are delighted to see an influx of Filipino and Malaysian tourists back to Hong Kong. With the support of our PR partners, I am confident that they will have a one-of-a-kind travel experience that Asia’s World City has to offer,” Chan added.

Riding onto the momentum of the launch of “Hello Hong Kong” campaign, Ogilvy will place its immediate focus on supporting HKTB with showcasing the city’s readiness and excitement to welcome Malaysians back to one of their neighbouring destinations.

“Ogilvy is deeply honoured to once again be entrusted by HKTB to continue making Hong Kong matter to Malaysians, especially at this critical juncture in the city’s reopening. Kicking off our partnership with HKTB at the start of the pandemic, we really had our work cut out for us,” said Sunita Kanapathy, head of public relations at Oglivy Malaysia.

Moving on, the agency will focus on bolstering Hong Kong’s recovery as a choice destination for all Malaysians and this includes improving awareness of Hong Kong as a Muslim-friendly destination, a key growth pillar for the city’s tourism sector, said Kanapathy.

Perceptions, who is renewing its contract with HKTB for the third time, will continue to provide support in effectively bringing Hong Kong closer to the public consciousness in the Philippines, as well as building good relationships with media outlets that will eventually lead to a wider reach for the stories Hong Kong has to tell.

“It is an incredible honor to be navigating HK's recovery plans and shaping the next chapter for HKTB's successful Hello Hong Kong campaign,” said Noel Rene Nieva, president and CEO of Perceptions. “With the trend of ‘revenge travel’ making its rounds, Perceptions is as determined as HKTB to make every experience in Hong Kong memorable, worthwhile, and beyond any other travel experience Filipinos have ever had or will have,” he added.

MARKETING-INTERACTIVE has reached out to HKTB for more information. 

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