Edipresse’s luxury Asia title Tatler has unveiled a major design revision across eight markets including Hong Kong, Singapore, Malaysia, Taiwan, Thailand, Indonesia, Philippines and Macau.
The new layout will see several sections revamped and new ones added.
Concierge section will add more social news, chatter, dining picks and insights for the month ahead. The size of Style will be doubled with an extended section of lavish photo shoots, trend reports and health & beauty tips. Food-centric column The Finer Things will also see a bigger size.
New columns include Watches section and a philanthropy column, an expanded wine section by resident wine editor James Suckling and wealth written by family business expert Dr Roger King.
“We constantly strive to be leaders in our field by creating the best luxury lifestyle portals for our readers, be that in print or digital media,” said Barrie C Gaodridge, chairman, CEO and regional group publisher at Edipresse Asia.
“This latest exciting redesign is evidence of our passion and commitment to maintaining our key position.”
An exclusive behind-the-scenes video and Tatler members’ interview clips will go live at 8pm tonight on the publication’s mini-site. The campaign “Luxury. Redesigned” will appear in newspaper and trade magazines across Asia.