Hong Kong Design Centre names new digital marketing partner

The Hong Kong Design Centre (HKDC) has appointed content and performance marketing consultancy Current Asia as its digital marketing partner. This collaboration aims to further establish Hong Kong as an international centre of design excellence in Asia. 

The strategic partnership between HKDC and Current Asia will support HKDC’s mission to promote the wider and strategic use of design and design thinking to create business value and improve societal well-being. Current Asia will leverage its expertise in data-driven storytelling and performance marketing to deliver comprehensive digital marketing solutions for HKDC.

“We expect that this partnership will reinforce and build Hong Kong Design Centre’s positioning in the market and attract a wider audience for our flagship events,” said Jillian Lee, director, innovation & design knowledge at Hong Kong Design Centre. 

“Together, we are crafting holistic digital marketing strategies across social media, digital media, media partnerships, and influencer outreach. Our campaigns engage the design and business communities well beyond the boundaries of Hong Kong, to Mainland China, the Greater Bay Area,” said David Ketchum, CEO of Current Asia.

MARKETING-INTERACTIVE has reached out to HKDC for more information.

Founded in 2001, HKDC is a non-governmental organisation and a strategic partner of the Hong Kong government in establishing Hong Kong as an international centre of design excellence in Asia. HKDC serves as a hub for design promotion, education, and support, aiming to enhance Hong Kong's design capabilities and competitiveness on both local and global scales. 

Meanwhile, Current Asia develops and implements digital marketing strategies that aims to drive growth, build brands and deliver measurable results for clients. Its current clients include brands such as HSBC, JLL, StockX and SAP, according to its website. 

We are bringing Digital Marketing Asia to Hong Kong from Southeast Asia! Hear all about the latest trends in the digital space with 200+ brilliant minds at Digital Marketing Asia - Hong Kong on 26 and 27 October at The Mira Hong Kong. Uncover thought-provoking and customised strategies that help brands connect with audiences effectively.

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