HMV pushes streaming services with 500,000 free karaoke players

Music and video retailer HMV clearly meant business when its chairman Stephen Shiu announced the giveaway of 500,000 free 'hmv oleGok' karaoke players last Wednesday.

The microphone-like player is a wireless karaoke speaker that enable users to sing karaoke by connecting the player to any device through Bluetooth. The player grew in popularity in early September as celebrities like Joey Yung uploaded videos of herself singing into one of the models at home.

Aiming to ride the wave, Stephen Shiu, chairman of HMV Digital China Group Limited, uploaded a photo of a karaoke player with the logo "hmv" on his personal Facebook page last Wednesday.

"Important news: We are giving out 500 thousand karaoke player next Tuesday! Friends who haven't bought the player should better wait!!!" His caption wrote.

In less than a week, the post has generated 18k likes, 1.1k shares, and more than 2k comments.

"Is this for real??" Many of the comments asked, saying they would definitely keep an eye on Stephen Shiu's update.

And as we come to Tuesday, a representative from HMV confirmed to Marketing that the company is giving out two free karaoke players (named hmv oleGok) in Hong Kong for every new user who signs up and subscribes to their digital music service platform hmvPLAY.

The company is said to have invested HK$100 million in the project.

Celebrities such as Chilam Cheung (張智霖), Joyce Cheng (鄭欣宜), Babyjohn (蔡瀚億)  and Eva Chan (陳詩慧) shot videos of themselves singing with the hmv oleGok, sharing the promotion with their fans on social media.

HMV was sold to film makers and distributors China 3D Digital Entertainment Limited (currently known as HMV Digital China Group Limited) earlier in March for HK$408 million. Streaming platform hmvPLAY is the first new project launched since the takeover.