HKTOYCAR partners with Popsible to launch NFTs at marketplace

Local model car platform HKTOYCAR has collaborated with local cartoonist and Popsible to incorporate NFTs and Web3 into this year’s marketplace, by offering car lovers and consumers an opportunity to create their own 3D scanned NFTs.

Organised by HKTOYCAR, the local model car marketplace "Hong Kong Toycar Salon 2022" ("HKTCS") will be held at D2 Place from 23 to 25 September. There will be more than 100 new car models, figures and dioramas from local and international brands. This year’s car show has cooperated with the well-known Hong Kong cartoonist Elphonso Lam, and incorporated NFT into toy figurines with the assistance of Web3 and NFT platform Popsible.

The marketplace will continue to focus on original model cars and figure brands from Hong Kong and Macau, including Tarmac Works, Model 1, INNO64, Era Car, BM Creations, Nanoer ART, Hung Hing Toys, as well as internationally renowned brands such as MINI GT, Schuco, Spark, Hobby Japan, Siku and Carrera to showcase more than 100 new castings, special edition model cars and dioramas.

Elphonso Lam, a well-known local cartoonist, is invited to design the HKTCS theme, with cars and related elements, and setting up a selfie on-site for visitors to "check in"; the HKTCS also collaborates with Web3 and NFT platform Popsible, offering consumers a chance to create their own 3D scanned NFTs on the spot, and to print scanned 3D figures, allowing more people to experience the application of NFTs.

Furthermore, the brand will utilise D2 place and Popsible’s social platforms to promote the event, while delivering giveaways such as tote bags to attract consumers at the festival.

Lierence Li, founder of the HKTOYCAR said, “In addition to continuing to promote the model car culture, the second edition of Hong Kong Toy Car Salon aims to allow the public to further understand and support Hong Kong's original model car brands. Hong Kong is the capital of model car and has been an indicator of the model car market in ASEAN countries.” Li looks forward to the new business model of combining NFT and model car.

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