HKIA partners with THE MONSTERS to drop exclusive installations

Hong Kong International Airport (HKIA) has partnered with local artist Kasing Lung to launch a campaign celebrating the 10th anniversary of the globally beloved THE MONSTERS series, to which Labubu belongs.

Also known as "THE MONSTERS × Hong Kong International Airport”, this collaboration marks the launch of its world tour, with HKIA as the first stop and Lung as the series creator. It aligns with HKIA's commitment to promoting local arts and culture, showcasing Hong Kong’s creativity to the world through exhibitions, events, and artist collaborations.

The centrepiece of this collaboration is the world’s largest KING MON art installation, a brand-new creation by Lung. Towering at seven metres, this HKIA-exclusive installation holds a paper airplane and sports a T-shirt stamped with “HKG,” symbolising its origin. From HKIA, KING MON will set off on a global journey, appearing in various forms across the world. A launch event featuring Lung, singer Hins Cheung and Cissy Chan, executive director, commercial of AAHK was launched on Monday (22 September). 

In addition, the east hall of the restricted departure area features several THE MONSTERS-themed photo spots, including four 1.5-metre-tall installations of LABUBU and ZIMOMO. 

Each character is styled with travel-inspired accessories, from shopping bags and suitcases to holiday attire, bringing a playful, jet-setting vibe to the space. Two of the installations are paired with photo walls based on Lung’s original hand-drawn illustrations, offering travellers a whimsical, travel-inspired art experience. All characters from the THE MONSTERS series in this collaboration were specially designed for the airport, offering residents and travellers a refreshing artistic encounter.

From 25 September to 15 October, HKIA will launch a promotional campaign to give away a limited-edition LABUBU@HKIA vinyl toy. Styled in the airport’s signature colour scheme, this exclusive collectible holds a boarding pass labelled “HKG to Monster Land,” making it a charming souvenir for fans and travellers. 

The event also offers THE MONSTERS-themed stickers and a range of other rewards, giving visitors the chance to enjoy the immersive art experience and leave with special mementos to take home from their visit.

Cissy Chan, executive director, commercial of AAHK, said: “HKIA is not only a global aviation hub, but also a vital platform for cultural exchange. We are honoured to collaborate with world-renowned Hong Kong artist Lung to bring a series of exclusive art experiences to HKIA. This collaboration showcases the diverse facets of Hong Kong as a creative city and further strengthens its role as an international centre for cultural exchange.”

MARKETING-INTERACTIVE has reached out to HKIA for more information. 

Don’t miss: HKIA raises public awareness of marine conservation with new exhibition

Recently, HKIA launched the “Centennial exhibition of Hong Kong airport development". Open to the public until 8 November, this exhibition celebrates 100 years of airport development in Hong Kong by reflecting on its historical milestones, from the Kai Tak era to Chek Lap Kok, while also offering a glimpse into the airport’s future.

The exhibition presents the century-long journey of Hong Kong’s airport development in three chapters and features a wide range of artefacts from various eras.

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