Hong Kong Tramways (Tramways) has a new collaboration for its charity programme called “Free Ride Day,” with the fan club of Hong Kong idol Keung To, KeungShow HKFanClub. The fan club will sponsor a free tram ride day on 30 April, which will serve as a gift to Keung, whose birthday falls on the same day. According to a press statement, this gesture also aims to spread messages of love and positivity to the Hong Kong community. Keung’s fan club have additionally sponsored the Free Ride Day in alignment with the idol’s own charitable work.
The upcoming Free Ride Day is touted as the first-of-its-kind, having been initiated and sponsored by a local community group – Keung’s fans. Tramways has reported that beyond offering free transport services, it will be devoting its own resources and manpower alongside Keung’s fanclub for the event, which includes organising of a fan-chant charity event, which the company hopes will bring the city some joy amidst the pandemic.
"Free Ride Day" is a charity programme that has been uniquely offered by Tramways for more than a decade. In 2021, a record-high of seven Free Ride Day events were held and benefitted over 1.4 million people, reported the company.
Last July, the company also launched a World Record Pop-Up Store at ArtistTree in Taikoo Palace, in celebration of achieving a Guiness World Record as the largest double-decker tram fleet in service.
According to an earlier press release, the company joined hands with local and global brands such as Cupping Room, Leica HK, Casetify, Masklab and 80M to create a combined retail, event and entertainment space in celebration of its achievement. This featured a photo exhibition by Leica HK, a collection of limited-edition tram-themed living goods and Tramways’ first mall pop-up store. A neon installation to commemorating Tramways’ fleet of 165 tramcars, that were “quintessentially Hong Kong,” was also featured. The company also gave out free rides on 18 August as part of the event campaign.
Separately, Tramways partnered with AlipayHK earlier this year in aims of expanding its service. Cyril Aubin, managing director of Hong Kong Tramways said, "Using QR codes on any types of transportation is the trend and HK Tramways is very pleased to cooperate with Alipay HK to launch a digital ride experience. If the system test goes well, citizens and tourists can use the AlipayHK 'Easy Travel Code' this year."
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