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HK Tram dresses up as KMB to promote interchange offer

The Kowloon Motor Bus Co (KMB) and Hong Kong Tramways (HKT) have joint hands in a marketing campaign for the first time in Hong Kong history to introduce KMB-Tram interchange discount to their passengers.

Starting from this Monday, a tram and a KMB bus have each disguised themselves in their counterparts to introduce the two’s joint 6-month trial scheme, which offers discount to passengers when they interchange between designated cross-harbour routes operated by KMB and tram with effect from 1 July 2017.

According to the scheme, Octopus Card users commuting from KMB cross-harbour solely operated routes to tram line, and vice versa, may save HK$2.30 for adult and HK$1.20 for child.

Apart from the dress up, KMB and Hong Kong Tramways have extended the marketing initiatives to their Facebook and Instagram. KMB has racked up more than 1.3k reactions on its Facebook post since Monday, and HKT told Marketing that local media has been “very positive” with their announcement.

HK Tramways’ general manager, Cyril Aubin, said the scheme aims to benefit Hong Kong people through the two’s combined network.

KMB general manager, corporate planning & business development, Godwin So, added that the bus-tram interchange discount is a way to show the company’s effort in exploring novel and innovative initiatives for passengers.

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