HK tourism chief advocates culture and sports to elevate visitor experience

Hong Kong tourism chief Rosanna Law believes the city’s tourism can create lasting memories for visitors that encourage repeat visits, emphasising the importance of culture and sports as key drivers for revitalising the industry.

Speaking on RTHK’s programme 與CEO對話 on Sunday (22 February), Law, the secretary for culture, sports and tourism, responded to suggestions about building new attractions by stating that suitable investment projects would be beneficial. However, if attractions remain unchanged, there will inevitably come a day when they feel "exhausting”, according to Law. 

On the other hand, Law said that revitalising Hong Kong’s tourism relies heavily on culture and sports, noting that major events featuring various artists holding concerts at different times can entice travellers to return to the city. She hopes that Hong Kong's tourism will create experiences that leave visitors so delighted they can't forget them and will come back time and again.

For example, large concerts in Hong Kong can draw many mainland spectators, with some events seeing mainland audiences make up to 60% of total attendees, according to Law. This influx can stimulate local industries such as dining, logistics, transportation, and hospitality. Additionally, some fans hire makeup artists to prepare for the performances, enhancing their experience and driving sales of related merchandise.

Don't miss: BLACKPINK brings HK culinary flavours to life during concert

However, Law said certain areas in Hong Kong need to catch up quickly. For example, during the peak of tourism 10 years ago, there was little emphasis on good service, as visitors would purchase items on their own. She believes this approach is no longer effective, as today’s travellers have higher expectations for service and attitudes.

In fact, Hong Kong has hosted a variety of large concerts. For example, in January, K-pop sensation BLACKPINK brought the city's culinary flavors to life during its final tour stop, "DEADLINE," at Kai Tak Stadium, where member Rosé sampled traditional snacks on camera. The 50,000-seat venue was sold out.

Meanwhile, the Hong Kong Marathon in January attracted around 74,000 runners across three categories: 10 km, half-marathon, and full marathon. According to the organiser, around 25% of the expected participants are non-locals, setting a new record.

Hong Kong chief executive John Lee said in a Facebook post that the Hong Kong Marathon had drawn running enthusiasts from around the world to compete against the backdrop of the city's unique landscape, reinforcing Hong Kong’s status as a hub for international sporting events.

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