Hong Kong tightens 'M' Mark funding rules for major sports events

The Hong Kong government has overhauled its “M” Mark System for major sports events, introducing stricter vetting and funding criteria designed to boost international appeal and economic impact.

From 15 September, new applications will face tighter requirements aimed at prioritising world-class open competitions, rather than age-group tournaments or one-off exhibition matches. Funding support will range from HK$6 million to HK$15 million depending on the vetting result, with new events offered direct grants on a sliding scale: HK$6 million in year one, HK$5 million in year two and HK$4 million in year three, to encourage greater private sponsorship.

To protect diversity in the events calendar, only one higher-level event per championship series will be funded each year. Exhibition matches will be capped at three per application cycle, with organisers required to apply at least six months in advance.

Rosanna Law, secretary for culture, sports and tourism, said the changes reflect a shift to international events that deliver clear benefits. “We are now indeed focusing on international events, particularly those involving performances or those that offer international ranking points - these will certainly be prioritised. That is not to say we will not consider other exhibition events, but the economic benefits, overall impact, and tourism revenue will become more central considerations.”

Organisers will be required to demonstrate sponsorship commitments before funding is disbursed, with a maximum of 50% of eligible matching funds available pre-event. The Major Sports Events Committee will continue to monitor delivery against performance indicators such as attendance, economic impact and promotional activity, with the option to adjust funding if targets are not met.

The “M” Mark System, introduced in 2004, is designed to help national sports associations and private organisers stage more international events in Hong Kong, and to build long-term sustainability. The government said the latest refinements aim to “optimise the use of resources and maximise the benefits of funding,” while enhancing Hong Kong’s position as a hub for global sports.

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