WPP’s PR firm Hill+Knowlton Strategies has launched a new team called ‘The Shanghai Addition’ in a bid to connect Chinese brands with audiences, cultures and markets in foreign markets.
The Shanghai Addition is based in Shanghai and backed by the H+K network and WPP and is an extension of London’s global center of creative strategy, led by H+K’s UK CEO Richard Millar and chief creative strategist, UK, Simon Shaw.
The team currently works with Huawei, Honor, and Envision, among others, providing business, innovation, data and creative services.
“The Shanghai Addition brings the skills of the London center of creative strategy to China. It will house a fluid and agile team focused on the new services and products demanded by the changing needs of our clients. Its purpose is to serve the global ambitions of Chinese brands by developing strategies to connect them with audiences around the world through H+K’s extensive network,” says H+K global chairman and CEO Jack Martin.
“Economic and political shifts in the world present a greater than ever opportunity for China and Chinese brands to step onto the global stage in a meaningful way,” says Richard Millar.
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