HK Express to hand out free airline tickets

Nothing can be more alluring to customers than giving them free flights.To mark its first anniversary of becoming a low-cost carrier, HK Express is set to roll out another promotional campaign, with its creative agency Secret Tour Hong Kong, to give out 365 eggs carrying free airline tickets in a modern Dai Pai Dong booth built by Master Luk, a builder behind the many green-painted Dai Pai Dongs in town.But this one is rather special; it’s purple, and it only sells Chinese red eggs, a traditional Hong Kong staple snack mainly used to serve guests at birthday parties in Chinese culture.https://vimeo.com/109086748The mechanism is simple. Soon to be located at Mong Kok and Causeway Bay, the 365 eggs, which all contain free airline tickets, each represent a day for people who were born that day, to pick up and claim a free airline ticket inside.What’s more fascinating is that for a handful of eggs, which represent some specific days for the low-cost carrier (LCC) airline, such as the day the brand relaunched as a LCC, there are up to 12 free tickets sitting in one egg. However, there are only 365 eggs available during the two-week campaign.It’s understood the activity was planned to be kick-started this weekend, but may be postponed because of the re-ignition of the city-wide protest.This is not the first time HK Express has adopted a free ticket strategy to approach consumers. Six months ago, the LCC airline dreamt up a more challenging creation to give out free air tickets – asking contestants to hold their hands still on a panel for hours.Now with this red eggs lure, getting free flights has become much more effortless, the trick is simply to be quick.Credits:Client: HK ExpressAgency: Secret Tour Hong KongCreative director: Jennifer Yip and Stephen ChungArt director: Susan ChanCopywriter: Dorothy WongMedia: Carat and JCDecauxDirector: Qleg from Alternate Ltd.Special thanks for Master Luk, the Dai Pai Dong architect.