H+K elevates Emily Yin to dual role in China

Hill+Knowlton Strategies Greater China (H+K) has promoted Emily Yin to senior vice president of Greater China and head of business development in the Greater Bay Area.

Having worked at the agency for more than 12 years, Yin has accumulated rich experience in brand strategy consulting, corporate communication, B2G and B2B communication, and crisis management. She was also the founder of H+K's synergy platform for the transformation and brand building of Chinese enterprises, leading a team of 40 members to provide whole-process consulting services such as brand strategy, brand management, integrated communication, and evaluation for numerous companies in the sectors of real estate, energy, manufacturing, and technology, to name a few. 

"By assigning me to the Greater Bay Area, the company hopes to bring (the Beijing office's) strengths in strategy consulting, which it has been built up over the last 36 years, into a deep collaboration with our offices in Hong Kong, Shenzhen, and Guangzhou. In this way, we can jointly explore potential business opportunities in the real estate, finance, technology, healthcare, and other sectors in the Greater Bay Area to achieve faster growth," Yin said.

Currently, H+K runs three offices in Hong Kong, Shenzhen, and Guangzhou in the Greater Bay Area, operating as the company's fulcrum and supporting the Beijing office's brand strategy consulting, B2B communication, and crisis management teams led by Yin.

"H+K is fully confident that the Greater Bay Area boasts great opportunities and possesses brilliant prospects. Relying on the strengths and advantages of our offices in three regions, and under the leadership of Yin, H+K will accelerate business expansion in the Greater Bay Area and assist more Chinese companies in enhancing their brand influence both at home and abroad," said QC Liang, president and CEO of H+K Greater China.

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