HK Disneyland launches thematic street signs to celebrate 20th anniversary

In celebration of its 20th anniversary, Hong Kong Disneyland Resort (HKDL) is sprinkling pixie dust throughout the city with whimsical “I love Hong Kong Disneyland”-themed street signs—bringing Disney magic beyond the park and into the heart of Hong Kong.

Starting 11 February, beloved Disney friends will be featured on street signs along some of Hong Kong’s most iconic roads. Locals and visitors alike are invited to embark on a magical city tour—snap memorable photos, enjoy hidden Disney surprises, and continue the adventure all the way to the resort, where unforgettable moments await.

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Different Disney friends will be featured on the “I love Hong Kong Disneyland”-themed street signs. In the first phase, consumers can find Mickey and Friends, Duffy and Friends, Olaf from Frozen, Marvel Super Hero Iron Man, and  Zootizens from Zootopia. These themed street signs will appear along major roads including Canton Road, Nathon Road, Queen's Road Central and Ice House Street.

Fans must take a closer look at all the delightful details. Some of the Disney friends are wearing exclusive HKDL outfits. Mickey Mouse and Minnie Mouse are dressed in their denim-style holiday outfits, which they used to wear in Disney’s Hollywood Hotel, bringing a chic and modern touch. Donald Duck, Daisy Duck, Goofy and Pluto appear in summer travel outfits, radiating a sense of adventure and wanderlust. Chip ‘n’ Dale don their exclusive Grizzly Gulch-themed outfits, adding a playful burst of energy to the streets. The street sign at Ice House Street will feature Olaf, creating a fun design filled with icy magic.

Furthermore, Hong Kong Disneyland’s 20th anniversary-themed float “A magical anniversary in the Year of the Horse,” will make a sparkling appearance at the city’s signature International Chinese New Year Night Parade, organised by the Hong Kong Tourism Board, on the first day of Chinese New Year, alongside Mickey, Minnie, Duffy, LinaBell and HKDL cast members.

MARKETING-INTERACTIVE has reached out to HKDL for more information. 

Back in November 2025, Hong Kong Disneyland partnered with Standard Chartered Hong Kong to transform the savings experience for families. The initiative brought the magic of their 20th-anniversary partnership into the city with interactive photo booths at Fashion Walk and Paterson Street.

Titled “Celebrate in full bloom at Hong Kong Disneyland: Snap and save at Standard Chartered”, the pop-up targeted affluent families and young affluents, aiming to boost online account openings for marathon savings account and offline engagement, a spokesperson from Standard Chartered Hong Kong told MARKETING-INTERACTIVE.  

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