HK based NFT and blockchain game developer to launch NFT footballers and game

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NFT and blockchain game developer "HolyShxxt!!" is launching a set of generative art collectibles that includes 8,888 special football players’ NFTs. Each "HolyShxxt!!" football players’ NFT is unique and is created by a combination of 15 traits, and over 480 attributes in addition to special functional features such as air jet, wings and other elements that make it more valuable.

In a release, "HolyShxxt!!" said it believed that a successful NFT initiative should ride on good online community management that creates long term value. Hence, the company is going to launch a play-to-earn football management simulation game for NFT holders, allowing all community members to collaborate and co-create their dream team.

Similar to the popular "Football Manager" series, players can choose to be the manager of a team to arrange lineups, formations, and tactics, or as an agent to put their NFT players in the club following the manager’s lead to win. Winners can earn "Key0Coin", the game token for subsequent rare NFT and special merchandise transactions in the future.

During the pre-launch stage of the NFTs, the digital collectibles were showcased at the Start Art Gallery in K11 MUSEA in December 2021. "HolyShxxt!!" has also been referred by the Milan art unit HOAALab to exhibit in Rome, Milan in January, followed by exhibition invitations to Melbourne and Chongqing in the coming two months.

Founder and art director of "HolyShxxt!!" Robert Li added, “We are capable and determined to create world-class NFTs. We believe that 3D art creations are more applicable to the gaming and the future Metaverse world, compared to 2D or Pixel art."

Vincent Tsui, founder and CEO of Pinocchio Communications, which is responsible for pitching media and marketing duties, said the company will launch a strategic football management simulation GameFi within three months from the day all NFTs are minted, and details will be announced on 11 January 2022. The agency has also complied a new media list with news outlets or individuals specialised in NFTs and the metaverse, planning to explore more opportunities in the new era.

"Instead of using NFT for speculation, we hope to create a road map to build a long term community. We believe that marketing can create value. Amid the pandemic, it's time for the marketing industry and agencies to explore new ways in order to survive. With its intangible value, NFTs are collectible and they could be the solution for agencies looking for transformation," Tsui said.

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