Geneco calls for social and PR pitch

Geneco has called a pitch for its social media and public relations remit as it gears up for its next phase of brand and business growth in Singapore.

The review will see incumbent agencies PRecious Communications (PR) and The M Makers (social) defend their respective accounts. Both agencies are participating in the pitch.

The appointments will be for a one-year term with the option to extend for another year. 

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Now in its seventh year, Geneco has rolled out a series of product innovations such as the 'Power eco add-on' and 'Get it 7 to 7' plan, alongside CSR partnerships with National Parks Board, Beyond the Label, and Yellow Ribbon Singapore. It has also been named Singapore’s top residential electricity retailer for multiple years.

According to the brand, the review aims to find strategic partners that can contribute meaningfully to Geneco’s continued brand-building efforts across PR and social.

The public relations scope includes strategy and planning, content development, spokesperson profiling, and crisis management.

On the social front, the appointed agency will be responsible for overall strategy, content development, monthly campaign planning, KOL management, and advisory services.

Only one agency will be appointed for each remit.

“Geneco is ready for the next stage of growth, driven to create more differentiators in the energy sector, and inspired to further its ‘Power the change’ brand purpose towards sustainability and social fronts,” said Alex Chan, head of brand, communications and marketing at Geneco.

“With this passionate ambition, we are seeking like-minded strategic agency partners to forge ahead with us, through elevating, amplifying, and impacting with all the coming initiatives," he added. 

Most recently, Geneco triumphed at MARKETING-INTERACTIVE's 12th annual PR awards, earning the prestigious title of "Overall Brand Champion" after securing an impressive haul of three Gold, two Silver and one Bronze trophy. 

Its standout campaign, #VoyageToProsperity was a major contributor to their success, winning two Gold and one Silver across three categories: "Best Engagement for a Targeted Community", "Best Use of Social Media" and "Best PR Campaign for a Specific Audience". 

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