Hitachi has appointed Dentsu Aegis Network Singapore for its media planning and buying work, plus management of its highly Social Innovation Forum.
Dentsu Möbius Media (DM2) and Dentsu Singapore were appointed respectively, with additional support from BandInterprise, a Dentsu Aegis specialist agency that provides B2B marketing, channel & sales enablement services.
DM2 retains media agency partnership with Hitachi across Southeast Asia, a relationship that has now lasted over five years. With this renewed partnership, DM2 will drive media planning duties for Hitachi in Southeast Asian countries including Singapore, Thailand, Indonesia, Malaysia, Vietnam, Philippines and Myanmar.
Hitachi also handed Dentsu Singapore the event communications mandate for Hitachi Social Innovation Forum 2016. This forum is a platform that creates awareness around Hitachi’s Social Innovation Business covering a wide range of business portfolios and solutions. The forum’s objective aims to encourage the integration of cutting-edge technology to create social benefits.
“We are deeply appreciative of the long-standing commitment the team has shown,”Atsushi Konno, general manager of corporate communications group, Hitachi Asia, said.
“Retaining this key account in the Dentsu Aegis Network is a priority for us,”Rosalynn Tay, CEO Dentsu Aegis Network Singapore and Dentsu Singapore, said.
“Hitachi is a valued client, and we are very pleased to be given the chance to expand the partnership with the Hitachi Social Innovation Forum. We believe in their vision and applaud their forward thinking business approach – here’s to the longevity of a successful partnership in the years to come.”