HireRight appoints PR agency-of-record for APAC region

HireRight, provider of on-demand employment background checks, has appointed The Hoffman Agency as its public relations agency-of-record for the Asia Pacific region following a pitch.The move comes alongside HireRight setting up regional headquarters in Singapore.The Hoffman Agency is tasked to spearhead corporate communications, deliver strategic counsel, and drive media engagement to amplify brand awareness within the region.Steve Girdler (pictured), managing director of HireRight, EMEA and APAC, said: “The Hoffman Agency won us over with their dedication to their storytelling craft, demonstrating a thorough understanding of our objectives, while exhibiting their dexterity in navigating the nuances of the talent acquisition landscape.""We’re confident that our partnership will do well to elevate recognition of HireRight in the region, while underlining the value of background and pre-employment screening in the hiring space.”Shawn Balakrishnan, general manager of The Hoffman Agency Singapore, said: “We’re delighted to kick start our partnership with HireRight, and confident that our expertise in the media and communications field will continue to add value and business advantage to meet HireRight’s PR objectives. We couldn’t be more pleased to work with such a dynamic team, and look forward to a successful partnership with HireRight."