Hilton International will expand its Carbon Offset Programme to Southeast Asia, arguing sustainability is a competitive edge.
Starting this month, 13 Hilton Worldwide properties in Indonesia, Malaysia, Singapore and Thailand are now a part of the programme.
The offset carbon emission generated by events and meetings are measured in carbon credits, which are then used to fund the Borneo Rainforest Rehabilitation Project and Cambodia Cookstove Project.
"The programme offers a competitive edge for clients that take sustainability seriously and provides them with an avenue to give back to the environment," Heinrich Grafe, general manager of Conrad Centennial Singapore said.
A Trip Advisor survey conducted last April, showed half of those surveyed would spend more to stay at an eco-friendly accommodation, with one-third choosing a destination for its eco-friendliness.