Marketers, how do you describe yourself? Well according to LinkedIn, the most popular words found on Malaysians’ LinkedIn profiles are “experienced” followed by “skilled”.
In 2016, “experience” was ranked the fourth most used word, with “skilled” ranked outside the top 10. This suggests that job seekers are emphasising work experience and skills over personal strengths to make themselves more relevant to employers.
This is the seventh consecutive year that LinkedIn has been sharing buzzwords to help members improve their profiles. Meanwhile, here are the top 10 Buzzwords in Malaysia:
Linda Lee, LinkedIn’s head of communications for Southeast Asia and North Asia, said that employers typically value experience and skills over paper qualifications. Calling out your achievements at work will boost your chances of being noticed, especially in a massively competitive job market. The goal is to let the potential employer recognise what makes you, as a candidate, different from the competition and open the door for that first interview.
“Beyond using words to describe ourselves, we are also encouraging our members to stay engaged with their networks and establish a voice in their community. It’s important to stand out from the crowd by bringing out our authentic selves,” Lee said.
Here are some personal branding tips from LinkedIn:
Take pride in your online presence: Help your ideal employer find you by ensuring your LinkedIn profile is complete and sells you in the best possible way, starting with the language you use. If you consider yourself a ‘specialist’, why not show this by tailoring your profile accordingly? List relevant skills which have been built up through your work experience.
Show character: While the words you choose say a lot about you, it’s also important to strike a professional tone; be assertive and direct when talking about your achievements. Don’t shy away from adding some personality to your language though – this is a great way to show your character.
Words don’t need to do all the talking: Instead of saying you’re “creative”, why not show recruiters by including presentations, video, design work and projects you take pride in? Remember, in a sea of potential candidates you want to stand out from the crowd; you’ve only got five to ten seconds to impress a potential employer.
Be active: It’s not just about what’s on your profile, proactivity is key when it comes to networking. Follow organisations that inspire you, or that you’d love to work for, make new connections, join groups and participate in discussions. This keeps your profile active and shows recruiters that you’re plugged in to what’s happening in your industry.
Voice your opinion: If you are an “expert” on a given topic, why not tell the world by publishing a post on LinkedIn? By offering your opinions on industry matters, it demonstrates that you are knowledgeable and well informed.