Hermès China picks social media AOR

Socialyse, the social media solution of Havas Group, has been appointed as the social media agency of record for luxury brand Hermès in China.

The account was awarded in May, and Socialyse and Hermès began working together in June to review social strategy.

Socialyse China will handle social media planning and communication for Hermès China, including social media strategy, content creation as well as monitoring and analytics for Hermès’ social media platforms.

A family-run company present in 51 countries, Hermès brings together past and present to create innovative and beautiful products. The brand has 30 subsidiaries operate stores all over the world under the aegis of Hermès, distributing products made by the four production units: Hermès Sellier, Hermès Parfums, La Montre Hermès, and La Table Hermès.

Head of Socialyse China Bryan Wang said: “Hermès China has been placing a lot of emphasis on using digital and social platforms to reach out to a digitally savvy Chinese population. We are looking forward to developing an integrated and synchronized social media strategy to support Hermès’ vision through an exciting solution.”

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