Heineken Malaysia launched a new campaign titled “Get Party Ready” to remind and reward revellers to celebrate this festive season safely.
The “Get Party Ready” campaign, launched via its Facebook’s Drink Sensibly page, is a digital driven campaign. It will use the power and reach of social media to engage and educate Millennials through gamification, reminding the five tips to drink sensibly: eat, move, hydrate, pace and taxi home.
The campaign which runs now until 7 January 2018, essentially aims to raise awareness on the importance of drinking sensibly. The brewer’s spokesperson said the campaign is its latest initiative to encourage responsible consumption, “a consistent commitment which has already reached over eight million people since 2014.”
The campaign also includes weekly interactive quizzes on its Drink Sensibly Facebook page to give away vouchers of Zalora and Grab, a double-win for revellers to dress festive-worthy and reach their destinations safely. The company will be giving away up to RM40,000 in prizes.