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Heineken ends global ad contract with Wieden+Kennedy

Heineken has ended its global ad contract with Wieden+Kennedy (W+K) , its creative agency of five years.

In a statement, Heineken announced that both it and the agency had reached an agreement to terminate its global ad contract for Heineken and Desperados brands.

Both have worked together since 2010, and last year saw Heineken push to the top as Cannes’ Marketer of the Year with the partnership.

“Heineken would like to thank W+K for its collaboration with the Heineken brand team since 2010, especially on the award winning Legends campaign,” said the client.

Both companies are now working to ensure that the relationship is brought to an end in a timely and seamless manner, added Heineken.

A Heineken spokesperson told Marketing that the brand had no plans at present to re-pitch the business.

Jan Derck van Karnebeek, chief commercial officer, Heineken said: “After five years this is a good time to go our separate ways. We have enjoyed a strong and effective partnership. Now it is time to move on for both W+K and Heineken.”

He added: “We work with multiple agencies on Heineken to support the world-wide presence of the brand, and also to bring additional creative thinking. Globally we now enjoy a strong relationship with Publicis, while in many markets we are working with local agencies to deliver outstanding and effective local top-spin campaigns.” For Malaysia, Heineken works with Publicis, and in Singapore, iris.

Dave Luhr, president of Wieden+Kennedy said: “We are very proud of the creative body of work we developed for the Heineken, Heineken Light and Desperados brands. But in this business change is more of the norm than the exception and it is time that we each go our own directions. We leave with great respect and admiration for Heineken and wish them the best of luck in their future endeavours.”

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