As part of its integrated global Spectre campaign, Heineken has unveiled a new TV ad featuring Daniel Craig as James Bond in a high speed boat chase. In addition to the TVC, a digital campaign featuring the worldâs first ever selfie from space, dubbed the âSpyfieâ will also be running.
Heinekenâs Spectre campaign is the brandâs largest global marketing platform of 2015. The Heineken TVC will be launched mobile-first via Facebook, and will be shown on TV and cinema screens worldwide 24 hours later. Heinekenâs TVC uses Spectre cinematographers and stuntmen to ensure the action sequences are authentically Bond. The added twist involves a young woman, Zara, who accidentally becomes involved in a high-speed boat chase where she helps the worldâs favourite spy to save the day.
Check out Heinekenâs Spectre TVC:
For its digital Spectre campaign, Heineken will be taking the worldâs first ever selfie from space called the âSpyfieâ. Heineken partnered with Urthecast to take ultra HD imagery using its camera on the Deimos satellite, currently in orbit 600km above the Earthâs surface. Via a relay of technology, Heineken will create a selfie for the lucky attendees, recruited from around the world, of the brandâs exclusive Spectre screening event in a secret location in early November.
The Spyfie content will be bespoke for each attendee of the top secret experiential event, and will be sent to their mobile devices for use on social media.
Benjamin Chng, marketing manager of Heineken Singapore said, âIn celebration of a partnership spanning 18 years, our Spectre campaign is our most innovative ever. The very nature of the Bond film franchise gives us opportunities to take a cutting-edge and pioneering approach that both excites and adds real value to the film fanâs experience. By featuring Daniel Craig in our TVC and activating Spyfie once again we will give fans access to the world of James Bondâ.
Consumers will also be given access to exclusive Spectre content, through an estimated half a billion Spectre bottles on sale around the world. Consumers simply need to scan the Heineken logo on special edition Spectre bottles, cans and packs to unlock exclusive content with Daniel Craig, plus behind the scenes footage from five of the movieâs dramatic locations; Mexico City, Rome, London, Austria and Morocco.
Heinekenâs association with the James Bond film franchise dates back to 1997âs âTomorrow Never Diesâ, with Spectre being the seventh consecutive film in the partnership. Spectre, the 24th James Bond adventure, from Albert R. Broccoliâs EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, will be released in the UK on October 26 and in the US on November 6.