Hawley & Hazel Hong Kong appoints new marketing director

Oral care product brand Hawley & Hazel Hong Kong has appointed Ramsy Yeung as group marketing director, according to his LinkedIn. 

Yeung joined the company in November. Prior to this position, Yeung worked for Cigna Hong Kong for more than six years, where his last position was chief distribution officer from September 2020 to October 2021. He was responsible for holding P&L responsibility of all distribution channels of Cigna Hong Kong, including individual broker business, group business, telemarketing and partnerships.

He held the position of CMO from October 2016 to September 2020. In this position, he led product development, corporate communications and direct to customer marketing while holding P&L responsibility of Cigna Hong Kong 's telemarketing centre. Moreover, Yeung joined the company in June 2015 as head of customer proposition. He led product development strategies and portfolio, in addition to developing and designing product propositions. 

Yeung worked for Samsung Electronics' Taiwan office as marketing director from October 2013 to June 2015. He led corporate marketing and marketing communications across all Samsung categories in Taiwan, including mobile, tablet, camera, TV, and home appliances. 

In the early stage of his career, Yeung worked for Procter and Gamble for more than 13 years. He was associate marketing director for Greater China and APAC from April 2012 to September 2013, as he led multi-brand commercial innovation in Asia, including P&G’s London Olympics sponsorship in the continent and expanded responsibility to marketing functional capabilities building for P&G in Asia. 

He also held marketing positions in the company before. For example, he was associate marketing director for Greater China and APAC and led global design for whitening and male skincare; delivered initiative toolbox to Greater China and Asia, such as Thailand, the Philippines, India, Indonesia, and Saudi Arabia. 

Recently, Hawley & Hazel has announced a plan to change the Chinese name of the Darlie brand and align it with the former's Chinese name. The change will take place in March 2022. The English name and logo, however, will remain unchanged.

Darlie's current name in Chinese (黑人牙膏) will change to "Haolai" (好來) which echoes Hawley & Hazel's Chinese name. The company said the change exemplifies Darlie's brand belief of "Good Things Come with a Smile". The belief conveys the company's mission to spread confidence with more smiles. Alongside the updated name, Darlie's brand assets will now include more engaging and modern stylised fonts and highlight the signature Darlie smile. Products using the new brand assets will gradually reach markets around March 2022.

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