Havas Worldwide Hong Kong wins Carlsberg’s creative and social duties

Havas Worldwide Hong Kong has been appointed as the lead agency to spearhead Carlsberg’s latest campaign, Barclay’s Premier League Man of The Match promotion.

Following a pitch earlier this year, Havas Worldwide Hong Kong won the account that sees the team delivering an integrated campaign that spread across the TV, print, digital, social media and also on-premise promotional logistics.

Adding to the campaign win, Havas Worldwide Hong Kong also acquired all social media management responsibilities for Carlsberg, Somersby and Kronenbourg 1664. The takeover is slated to being in September 2015.

“The need for creativity on a business level is increasingly sought after. As the market becomes more competitive, brands have to penetrate the market with an omni-channel strategy,” said David Gan, marketing and value management director of Carlsberg Hong Kong.

“We have been investing in various channels including TV, print, OOH, event, POSM, digital and social. Havas Worldwide Hong Kong appears to be the ideal partner agency with the ability to integrate all channels with one creative idea.”

“Amidst the digital frenzies and technology upsurge, the underlying foundation of advertising has never changed – it’s not just about product innovation or attributes, it’s about the insights from the universe of consumers,” said CC Tang, chairman of Havas Worldwide Hong Kong and CCO of Greater China.

“Integration also means the ability to extract the insight from target, and express through the use of creativity as a tool, regardless of channels.”

This marks the second partnership that Carlsberg has with Havas Worldwide Hong Kong with the previous one being in 2012 for the “That calls for a Carlsberg” branding campaign .

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