Havas Media has partnered multiscreen advertising management and distribution platform DG to offer a integrated solution for online and TV campaign management.
The partnership between the two companies aims to facilitate marketing campaigns that go across TV and online for Havas' clients. Havas Media will now be able to integrate its specialised units such as Artemis (the group's global data management network) with DG's MediaMind Online products and DG's VideoFusion TV solutions.
"DG is a natural partner for us due to the openness and scale of its MediaMind and VideoFusion platforms as well as their continued commitment to innovation," Stephanie Marie who in charge of digital operations, Havas Media Global said.
As TV and online converge, marketers are seeking technology partners who can deliver cross-channel consumer engagement and analytics, Neil Nguyen, DG's President and CEO said.
"We welcome the opportunity to provide Havas Media clients a multi-screen solution covering distribution, reporting and analytics for TV and Online," Nguyen added.
With a recent re-alignment of its business under a simplified structure, Havas Media has placed its digital expertise and content marketing at the core of its operations. DG has also recently united all of its solutions under the same master brand, creating the largest independent advertising technology platform in the market, managing more than 10% of the world's media spend.