Havas Media has appointed Ben Grace to the newly created role of chief technology officer. As CTO, Grace will oversee product management and digital marketing strategy for Havas Media.
He brings 15 years experience in media and digital to his new role at Havas Media, where he will provide research and development direction as well as evaluating market trends, competitor strategies and future opportunities. Ben will be responsible for managing Havas Media’s market-leading suite of products.
Grace’s experience spans a number of senior roles in companies including Accuen, OMD and DGM. He most recently worked as general manager of Video at Accuen in the US, where he was tasked to build and run a new organisation to help accommodate the shift of television dollars online. There, he worked on the first programmatic upfront deal securing the largest ever digital dollar allocation to a single entity in upfront history.
James Zipeure, chief commercial officer for Havas Media Group Australia, said, “Grace brings deep experience in leading and growing technology and digital businesses, and we’re very lucky to be able to harness his insights for our clients.”