Havas Media Malaysia has brought on board Avinash Sahu as head of middle office for Havas Media Group Malaysia. Sahu will be responsible for all the Media Group’s buying and negotiations, as well as its digital operations, reporting to Andreas Vogiatzakis, CEO of Havas Media Malaysia.
A seasoned professional with 15 years of experience in the media space, Sahu was most recently working as head of Orion Worldwide Malaysia - a division of IPG Mediabrands. Prior to this, he had a long stint with Media Prima as GM for strategic planning in Malaysia after leaving India where he had spent time working as a media planning professional with Mediacom, Mediaedge:cia and Insight (a division of Lintas Group).
Sahu has worked on highly reputed brands including Johnson & Johnson, Bajaj Auto, Oracle, Parle, Tata amongst many others. Vogiatzakis said: "Avinash is a well versed and well established professional in Malaysia who commands respect and admiration from clients, media owners, and the industry at large. With his collaborative, resourceful, entrepreneurial, and agile spirit, he is the perfect fit for our young, driven and fast growing team. We are honoured to welcome him."
Sahu said: "With great excitement and anticipation, I am joining an award winning young company that has made such a difference in the Malaysian market in just a couple of years. Havas Media Group Malaysia has been transforming the local media agency scene with passion and determination, and it is a privilege to join this transformation and be part of a team that is built today fit for the future."