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Havas Media Group’s Arena Media wins AXA’s Corporate account

Havas Media Group’s Arena Media has been appointed as the integrated media agency partner for AXA Group’s Corporate business in China.

AXA Group now opereates in 59 countries, comprising of 161,000 employees and distributors, who are committed to serving 103 million clients.

Arena Media’s appointment comes following the company’s decision to embark on its first corporate campaign in the exciting China market.

The agency was assigned the business after a two-way pitch Arena Media is also the media AOR of AXA Tianping, a joint venture between Tianping and AXA, counted amongst the largest insurance brand in China.

Christophe Cases (pictured), CEO of Havas Media Group, Greater Greater China, said: “We are very excited to be partnering with AXA as they launch their first corporate campaign in China. Our relationship with AXA globally and our partnership with AXA Tianping locally made us a strong contender but what helped most in the end was our strong integrated offering supported by our digital at the core structure.”

Vineet Arora, managing director of Arena Media China, added: “AXA has outstanding capability and ambitious, exciting plans for the China market and is a great business story. Our expertise in the financial services category and proven commitment to data-driven integrated marketing communication makes us privileged to be a partner in their China plan.”

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