Havas Media Group has appointed Damien Marchi as global head of content.
Marchi is based in the Havas Paris headquarters and reports directly to Dominique Delport.
Marchi has over 15 years experience in the industry. He specialises in cross platform content production, commercialisation and marketing in TV and digital, across entertainment, drama and news.
He has worked in France, UK and Sweden working at local, EMEA and global levels and led digital adaptations for shows such as The X Factor, Got Talent, Idols (FremantleMedia), Big Brother and Star Academy (Endemol). He has worked with brands such as RedBull, Air France, P&G and L’Oréal.
He also works as an advisor to the United Nations advising UNRIC, its Western European information bureau on digital communications. Before joining Havas, Marchi was a member of the executive committee of Euronews, the most watched news channel in Europe, in charge of Innovation and Products.
Dominique Delport, global managing director Havas Media Group commented: “ Marchi has always been at the forefront of global developments in content, working on some of the world’s most talked about shows. Data and content is at the core of what we do and Damien is a true all-rounded digital innovator.”
Marchi said: “ While business models in the industry are being seriously challenge, people have never had such as thirst for content. It’s an exciting time to be on the agency side – the historic meeting-place of stories, brands, platforms and producers.”
In line with the Group’s “Havas’ Village” approach to promote integration between its divisions, Marchi is working closely with Lucien Boyer, global CEO of Havas Sports & Entertainment and Vin Farrell, global chief content officer for Havas Worldwide.
This latest appointment follows the Group’s recent launch of the Global Music Data Alliance with Universal Music Group and its partnership with NewsCred, the world’s leading content marketing platform.