Havas Group Singapore has promoted Kenny Yap (pictured) to lead social, content and Public Relations for the agency with immediate effect. In his new role as GM, Yap will be leading Socialyse and Red Agency â€“ Havas Groupâ€™s brands for social and PR â€“ with a focus on strategic planning, ideation, performance measurement and commercial growth & profitability.
A key business priority of Yapâ€™s remit, along with organic and inorganic growth, would be to ensure the depth of Havas Groupâ€™s integrated offering by leveraging the strengths of Socialyse & Red Agency to value-add to the Groupâ€™s other communication disciplines â€“ creative, media, digital â€“ in sync with its Together strategy of collaboration.
Yap joined Havas Group in August 2017 and has played a pivotal role in mentoring and developing his team and in leading them to deliver new business acquisitions focused on integrated communications including Dominoâ€™s, Far East Hospitality (Sentosa), and BRANDâ€™S Suntory Asia.
Jacqui Lim, Group CEO, Havas Group Singapore, said â€śIn the current, non-linear world of advertising and marketing, PR and social media are critical pillars that enables brands to have a conversation with their consumers, deepening brand awareness and engagement. Yapâ€™s elevation is a reflection of our commitment to provide service excellence rooted in our integrated approach that can deliver the best business outcomes. Kenny has played an instrumental role in growing the scope of PR and Social accounts to include other disciplines and we are confident that he will excel in his new role.â€ť
â€śOur integrated communication offering to the market is truly unique. With over 40 PR, Social and Performance Marketing specialists within our team, we are able to deliver end-to-end performance for our clients to achieve not only their communication objectives but also commercial goals. In addition, we are able to leverage the firepower of Havas Creative and Media to deliver great work that empowers clients to stay ahead of the curve,â€ť added Yap.