Havas Group has appointed David Angell (pictured left) to the newly created role of chief commercial officer for the Asia Pacific region, effective immediately. Angell is responsible for driving cross-regional business growth and go-to-market strategy with the objective of enhancing the network’s competitive advantage and positioning in sync with its “Together” strategy of collaboration and integration.
Angell will report to Mike Amour (pictured right), chairman and CEO of Havas Group, Asia Pacific and work closely with regional and market leadership teams.
He was previously the GM of marketing management consultancy TrinityP3 for the last four years, based out of Melbourne. Before that, he spent 15 years in agencies including Starcom, Zenith, Ikon and Mindshare across Australia and the UK. Angell has extensive experience in agency operations, client leadership, new business, strategic consultancy, and in the selection, development of commercial agreements between agencies, marketers and procurement teams.
Angell said that the Havas Group model of breaking silos to streamline the communications process is rooted in a future-forward vision of the agency model – one that clients are increasingly gravitating to. Additionally, Havas Group, by being a part of entertainment powerhouse Vivendi, offers a strong point of differentiation as it is the only network that is embedded in the storytelling narrative encompassing music, films, gaming from within the agency.
“Apart from market leading products, Havas Group has great people and it is an incredibly exciting time to be joining the network. I’m delighted to be able to contribute to the ongoing success as well as shape the ambition of Havas Group across the Asia Pacific region,” he added.”
Amour added that Angell’s experience as a “trusted advisor” to senior clients covers the entire spectrum of the agency business from brand communications strategy, media trading, diversified agency services, and development of commercial contracts.
“As such his appointment will help us to boost our service capabilities, bring additional rigour and discipline to client relationships, foster greater collaboration between teams in markets and instill best-practice, strategic approaches to business development at the regional and market level,” Amour said.
He added that with Angell’s “impeccable” track record of results-driven excellence, he is confident that Angell will play a “transformative” role in demonstrating its differentiated agency value-proposition to clients and key stakeholders and steer Havas Group on a path of further expansion and stability.
This news comes shortly after Havas Group Singapore promoted Kenny Yap to lead social, content and Public Relations for the agency with immediate effect.