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#Hashtag Asia Awards 2021 highlight: Hubilo takes customer engagement in virtual events to new heights

#Hashtag Asia Awards 2021 highlight: Hubilo takes customer engagement in virtual events to new heights

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As a virtual events platform, Hubilo understands the importance of engagement and fostering real connections regardless of medium. Hubilo’s event strategies, which ensure that all stakeholders are engaged at any point of time across all marketing and social media efforts, impressed the judges and won silver for Most Effective Use of Social Media Influencers/Content Creators at MARKETING-INTERACTIVE’s Hashtag Asia 2021 Awards. 

Challenge

Many event organisers lack expertise in technology in the virtual arena and are unable to bridge the gap between offline and virtual events. This has resulted in monotonous, boring webinar-like events with no knowledge of how to navigate the virtual event space. Such events have little to no engagement and event organisers do not establish any connections with their audience, ultimately defeating the purpose of the event. Hubilo needed to help these event organisers understand that all they needed was to partner with an established expert who can deliver an intuitive platform to organise events as well as event activations that drive real engagement to connect with an audience in order to truly reap the benefits of virtual events.

Solution

Hubilo placed equal importance on engagement and pursuing growth. With five years of experience in the virtual events space, the company was able to gain insight on what its audience was looking for beyond the bread-and-butter marketing campaigns. 

Hubilo recognised the importance of engaging three stakeholders: 

  1. Customers/ event organisers
  2. Participants, and 
  3. The wider events community

Hubilo understood the need to engage people and not just provide a virtual meeting and event platform to connect people. With Hubilo’s technology, its platform enabled organisers to plan and execute flawless events that can be attended from anywhere and provide attendees with a seamless and uniquely personalised immersive experience. 

Hubilo knew that the next step would be to double up on its marketing efforts, specifically on social media to educate the wider community about the events. This meant that in every campaign, Hubilo ensured that engagement was the top priority. 

Execution

Hubilo deployed a highly refined brand strategy anchored by pushing the boundaries of the virtual and this served as the cornerstone of Hubilo’s new identity and its corporate and marketing efforts. 

The company pushed out a wide variety of content, including its own weekly flagship livestream series, In Any Event, hosted by Hubilo’s social media guru Rachel Moore. In Any Event delves into the events landscape and even featured renowned guests such as Chandra Champion, Conference and Events Director of the national WIC Association and Pauline Kwasniak, content creator, virtual event planner and content manager at LinkedIn sharing insights on upcoming events. 

In addition, engagement was done through polls to truly understand sentiments on the ground. Hubilo created teasers that showcased upcoming events to attract participants, posts celebrating milestones and even live updates of Hubilo-organised shows.

Results

Hubilo’s engagement strategies resulted in a significant growth of 35% in social media followers and the company has a 0.8% engagement rate with its followers across the board. 

Hubilo’s growth in the social media space is testament to the company's success in the events scene. In October 2021, it managed to secure an additional US$125 million in seed funding. As of December 2021, the company has hosted more than 12,500 events on its platform with the total attendee count surpassing one million and total event engagements exceeding 100 million. 

More importantly, Hubilo was able to build long-lasting relationships with the personalities it has worked with and create real, organic connections on social media.

Photo courtesy: Shutterstock

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