Harbour City kicked off the Christmas campaign with a lighting ceremony last night. The shopping mall is turning into a “treasure city” with a series of festive photo spots and activities, aiming to let visitors create a memorable Christmas.
The highlight of the campaign this year is launching the world’s largest video kaleidoscope. Visitors can walk through the 16 meters long, 4.5 meters high and 4.5 meters wide triangle mirror kaleidoscope, viewing dynamic Christmas themed scenery such as snowflakes, Christmas tree, stars and rainbow tunnel which are refracted through the triangular mirror and LED screen walls.
Another photo spot is the 40-meter-long Christmas “Love Lock Bridge”. Visitors can choose colour of the heart-shaped locks, write wishes and love messages on them, and lock them on the bridge fence.
A festive special Post Office “Xmas Post” & “Santa Studio” are also opened under the Bridge with a large post box and plenty of unique postcards around the Christmas scenes. To bring in a personalised experience, the shopping mall offers two methods for customers to edit photos with filters and frames to make their own postcards – “Instant Postcard Printing” and “Instagram Postcard Printing”.
The festive activities are rolled out with a charitable initiative. Visitors will make donation to the Hong Kong Blood Cancer Foundation when they enter the video kaleidoscope; putting a lock on the bridge and printing postcard requires HK$20 donation respectively.
Besides rolling out photo spots and activities, Harbour City will also launch a festive multimedia music light show. There are nearly 200,000 LED lights cover the entire Christmas Bridge, giant Christmas tree and other festive installations to create different spectacular lighting effects, alongside an original music arrangement composed for the light show to match with the different colors of romantic scenery.
Harbour City invites the Pegasus Vanguard from Hong Kong, an international award-winning marching band, to present a special festive performance on Christmas Bridge. The instrumental musicians perform while marching and add visual interpretation to the music through the use of different steps and props.
This Christmas, Harbour City partnered with Miller Goodman, the England designer duo, to create a joyful and playful decoration inspired by the classic story “The Nutcracker”. It transforms the mall’s atrium into interactive story settings.