Happy Marketer bags digital duties for Maestro Zubin Mehta symphony

Happy Marketer is tasked to handle digital marketing duties for Maestro Zubin Mehta symphony concert.

The agency is tasked to manage the social media marketing and video advertising for  Maestro Zubin Mehta and the Israel Philharmonic Orchestra concert happening at the Esplanade Concert Hall on 7 January 2016. The concert marks the second year in a row that the agency will be managing digital duties for Maestro Mehta’s performance in Singapore.

Prantik Mazumdar, Managing Partner at Happy Marketer said, “We are privileged to have been entrusted us with the digital duties for this flagship event the second year in a row. Our team will focus on marketing the concert and driving online ticket sales via popular digital channels like Facebook and YouTube."

He added that to complement these mass channels, the agency will also make the most of personalising communications via WhatsApp marketing and EDMs.