Social media platforms have their part to play in keeping up their moral high grounds when it comes to advertising- and rightly so. Thus when e-retailer MeUndies.com promoted its product, of mainly (you guessed it!) underwear on Facebook, it ran into some issues.
Shortly after, its products were asked to be removed for being too scanty.Well, MeUndies had just the response for that.
Running with the caption “2 hot 4 Facebook.”, it decided to launch another campaign – a complete 180 degrees turn from what its consumers were used to.
Here’s what it looks like:
According to AdWeek, this resulted a in click-through rates which were three to five times higher than normal.
Soon after, its parody campaign got into trouble for using the Facebook name in the marketing campaign: “2 hot 4 Facebook.”
Facebook asked the retailer to remove the name “Facebook” from its marketing campaign.
“I want to be clear we love Facebook, but we did grow frustrated with some of their guidelines,” Dan King, a marketing lead at MeUndies.com, told Adweek. He added that his copywriting team is now in the midst of testing language and tweaking its campaign that will allow MeUndies.com to keep marketing its ads as “2 hot 4 Facebook.”
(Photo courtesy: Adweek)