Marketing

Toggle

Article

What would you do if Facebook banned your ads?

Social media platforms have their part to play in keeping up their moral high grounds when it comes to advertising- and rightly so. Thus when e-retailer MeUndies.com promoted its product, of mainly (you guessed it!) underwear on Facebook, it ran into some issues.

Shortly after, its products were asked to be removed for being too scanty.Well, MeUndies had just the response for that.

Running with the caption “2 hot 4 Facebook.”, it decided to launch another campaign – a complete 180 degrees turn from what its consumers were used to.

Here’s what it looks like:

According to AdWeek, this resulted a in click-through rates which were three to five times higher than normal.

Soon after, its parody campaign got into trouble for using the Facebook name in the marketing campaign: “2 hot 4 Facebook.”

Facebook asked the retailer to remove the name “Facebook” from its marketing campaign.

“I want to be clear we love Facebook, but we did grow frustrated with some of their guidelines,” Dan King, a marketing lead at MeUndies.com, told Adweek. He added that his copywriting team is now in the midst of  testing language and tweaking its campaign that will allow MeUndies.com to keep marketing its ads as “2 hot 4 Facebook.”

(Photo courtesy: Adweek)

 
Rezwana Manjur
Southeast Asia Editor
Marketing Magazine Singapore
Rezwana Manjur, a true blue city girl and complete social animal, spends half her time sifting through advertising scandals, and the other half testing out brands' retail marketing strategies at the mall. She enjoys traveling and fantasising over the charming lads on hit TV show Mad Men. Most weekends, she turns nocturnal, except when brunch comes into play.

Read More News

in China by

Going viral isn’t the endgame

While marketers are always looking for the viral effect, here’s why it doesn’t always pay off, says Waggener Edstrom’s Peter McFee..

Trending

Leave a Reply

You must be logged in to post a comment.