Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Hang Seng launches new phase of services for its AI chatbot

share on

Hang Seng is enhancing its digital experience for retail customers through upgrading and expanding the capabilities of its artificial intelligence (AI) chatbot HARO, which will be rolled out in the middle of September.HARO handles general customer enquiries about products and services, assists customers with managing their personal finances via their Personal e-Banking accounts, and is also able to engage in interactive dialogue with customers through the chat interface to assist with personal finances management.The chatbot’s new abilities will include assisting customers to log into their Personal e-Banking accounts, providing them with an easy-to-read graphical visualisation of their asset allocation in response to integrated account balance enquiries, and helping them set up personalised balance alerts.Available on iPhones and Android mobile phones, HARO will also be able to help customers check their account balance and make small-value, peer-to-peer payment transfers through the same chat interface."Since introducing Hong Kong’s first retail banking AI chatbots early this year, we have been expanding their service scope to meet the evolving needs of our customers. The rolling out of these latest capabilities will enable HARO to provide customers with more personal assistance in a simpler way,” commented Margaret Kwan, executive director and head of retail banking and wealth management of Hang Seng.Hang Seng is the first bank in Hong Kong to have launched retail banking AI chatbots that can simulate human-like contextual conversations and interact with customers. Developed in collaboration with IBM Services, HARO has been assisting customers through hangseng.com and the Hang Seng Personal Banking mobile app since January 2018.Powered by IBM Watson’s machine learning and natural language processing technologies, HARO can communicate in both Chinese and English, and can also understand Cantonese as well as the mixing of English and Chinese.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window