Hakuhodo has acquired US agency Digital Kitchen (DK).
Hakuhodo's strategic operating unit kyu has acquired a 100% interest in Digital Kitchen (DK), a creative content agency with offices in Seattle, Chicago and Los Angeles, USA.
DK was established in 1995 as a specialised digital content production and brand experience design agency. It delivers engagement through content, develops owned media channels, and designs environments for brand experiences.
DK is a strategic partner to a number of global companies, developing content for their business strategies.
Hakuhodo DY Group has plans to acquire specialist marketing service companies that offer advanced specialist marketing methods and solutions as a key driver of growth in its new medium-term business plan. The acquisition of DK is part of this endeavor, the agency said.