Häagen-Dazs has launched a campaign to celebrate the festive season. Titled ‘Real Moments’ the campaign hopes to showcase the real moments shared during Christmas.
GOVT Singapore handled the creative executions for the campaign which launched in Singapore, Malaysia and Thailand last week.
According to the agency, the idea centered around the insight that “real, quality time with a loved one is more meaningful than just buying expensive gifts for each other.”
To launch the campaign, GOVT Singapore created a two minute video that showcased three real-life couples and what they wanted for Christmas.
Since its release a month ago, the video has been viewed more than 1.8 million times.
The video led consumers to a microsite, where couples could win a table at a Häagen-Dazs store in Singapore, Kuala Lumpur or Bangkok. Over 25,000 people across three countries participated and the brand closed their store for a day and treated the lucky couples to a special festive dessert.
One lucky couple from each country also received a special surprise from Häagen-Dazs, where they had the entire shop all to themselves, documented in three different videos below.
Tim Chan, creative director, GOVT Singapore, said, “Häagen-Dazs believes that Nothing Is Better Than Real. So we wanted to help the brand play a role in bringing the real meaning of Christmas to couples. It’s really been a labour of love. And we’re thankful that our clients and partners have been so supportive.”
GOVT Singapore bagged the account in October.