Gusto Luxe wins US fashion brand account in China

New York-based fashion brand alice + olivia has appointed Gusto Luxe as retained integrated agency in China.

Gusto Luxe will support the brand to drive awareness and commerce through a dynamic communications strategy involving digital and offline activations. In addition to ongoing PR communications and social channel management, Gusto Luxe most recently supported alice + olivia in bringing their community-building concept, AO House, to Asia at an offline event hosted at the Kerry Center in Shanghai.

The event brought together influential women known for their contributions to fashion, art, charity and sustainability in China, whose styling interpretation and storytelling content on social media drove traffic to the brand’s store on Tmall.

"Gusto Luxe has clearly demonstrated a deep understanding of the modern Chinese consumer we are trying to reach. Their innovative approach to communications in China has ensured that our brand is thriving on the right channels, engaging consumers who expect an always-on, seamless experience," said Deepak Sharma, SVP Asia, China and Japan, alice + olivia.

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