Aesop appoints Gusto Luxe as marketing partner in China

Skincare brand Aesop has appointed Gusto Luxe as its retained strategic communications partner in China. 

The agency will support Aesop in driving awareness and commerce through a dynamic and digital-led communications strategy. The latest appointment aims to strengthen the brand's presence in China as there are changing regulations for imported cosmetics brands in the country, eliminating the requirement of animal testing on most products. 

"As fans of the brand and everything it stands for, we are excited to support Aesop in mainland China at this pivotal moment in the industry," commented Charmaine Lin, general manager of client services at Gusto Luxe. 

Aesop's products are made from plant-based and laboratory-made ingredients, and the brand is a certified B corporation.

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