Gusto Luxe has appointed Sunny Lai as creative partner.
This appointment further enhances the agency’s creative offering for clients in the premium lifestyle and luxury sectors. Currently, Gusto Luxe is expanding as it hopes to deliver successful integrated campaigns that drive content to commerce with tangible business results.
“Lai is a rare breed of digital creative leaders who blend insightful strategies with creative solutions. His leadership in building agile and digital-first creative teams will enable us to keep evolving the business in a rapidly changing landscape," said Nick Cakebread, founding partner of Gusto Luxe and parent company Gusto Collective.
With 18 years of experience, Lai's work spans across above-the-line, digital, social media and e-commerce. Boasting a track record with multinational brand, namely Taobao, JD.com, Rolls Royce, Nike and Unilever brands, Lai worked with other advertising agencies including JWT, Lowe, Razorfish, Publicis133, Reload and Leo Burnett.
“I was really attracted to Gusto Luxe as they are integrating technology and creativity. This is absolutely the direction that we will keep building,” Lai commented.