Gushcloud, a digital influencer, marketing and media company, has introduced a new logo as part of its rebranding efforts. This comes as it looks to expand regionally and into the entertainment industry.
It most recently opened in Vietnam and already has a presence in the Philippines, Thailand and Korea. The company now has a presence in a total of seven markets including Malaysia, Indonesia and Singapore, and represents over 12,000 influencers and over 400 million subscribers.
The Company will also be partnering with Singapore film producer, Daniel Yun, to announce its latest joint venture that will join the film industry – Blue3 Asia. It also has plans to conduct joint ventures with AJTV and JUKSY, Taiwan’s most influential entertainment portal – to focus on developing entertainment projects for the North Asian Market. Most recently, Gushcloud also partnered Octane AI to launch a new self-help chat bot service for celebrities across Asia.
“We believe the next best way for the company to evolve is to work with various companies across the digital entertainment sphere. Hence, Gushcloud has dedicated time and resources alongside its partners to develop new ventures within the digital entertainment and film industry,” Althea Lim (pictured left), chief executive officer of Gushcloud said.
The new design marks a significant change from its previous incarnation (with the removal of the cloud icon).
“The logo’s previous typeface was retained while primary colours were chosen from those used by Gushcloud’s sister companies and holding groups, to further indicate both the Company’s background and origin,” said the company in a statement.
It also added that the curves and weight of the text, kerning and spacing were also revised. Slanted angles were added to the newly branded logo for a meaningful purpose – the upward slanting angle representing the challenge and progression that the company faces while the sharp edge represents its edginess and the thought leadership it brings to the industry.
"The slant angle design is likely to be adapted for its other media platforms in a bid to promote a cohesive group identity across the group of companies. The new design and features strive to be universally appealing yet versatile to employees, influencers and clients,” it added.
The rebrand aims to highlight Gushcloud’s relevance in the industry by distinguishing itself from competitors with its own style and unique traits. These elements are intended to be simple yet sleek, a further reflection of Gushcloud’s positive direction of growth.
With its continual expansions through partnerships and joint ventures, Gushcloud aims to be Southeast Asia’s largest inﬂuencer marketing and media company. With a keen eye on the Chinese market, there is no doubt that the company is well poised to move beyond Southeast Asia in pursuit of further successes.
“The acquisition of Gushcloud by Yello Digital Marketing Group in 2015 has allowed the team to aggressively expand regionally to build the largest and leading influencer marketing network in Southeast Asia. Together with my colleagues in the management team, we are focused and passionate to continue innovating in this space. We have plans to increase our presence in Asia with Japan and China next on our expansion list,” Vincent Ha (pictured right), chief strategy officer of Yellow Digital Marketing (YDM) Global and Co-Founder of Gushcloud said.
Most recently, Gushcloud’s recent joint venture with Korean mobile advertising company, Future Streams Network (FSN), saw the launch of a performance-based influence marketing app for brands – Cauly GC – in Thailand and Indonesia.